GDPR Compliance Disclosure | TrendyX

Last Updated: May 8, 2025

Welcome to TrendyX. We are committed to protecting your personal data and ensuring transparency in how we collect, process, and store information from our visitors and customers. This GDPR Compliance Disclosure explains how we adhere to the General Data Protection Regulation (GDPR) and outlines our practices regarding personal data protection in relation to our fashion and lifestyle offerings.

As a fashion retailer collecting data from customers across the globe, including the European Economic Area (EEA), we take our data protection responsibilities seriously. As noted by Fashion for Good, the fashion industry’s digital transformation requires robust data protection frameworks to maintain consumer trust.

The General Data Protection Regulation (GDPR) is a comprehensive data protection law that came into effect on May 25, 2018. It establishes strict requirements for organizations that collect, process, and store personal data of individuals within the European Economic Area (EEA).

At TrendyX, we welcome these regulations as they align with our commitment to user privacy and data security while delivering the latest fashion trends and lifestyle products.

Our Data Protection Principles

We adhere to the following key principles of GDPR in all our data processing activities:

Lawfulness, Fairness, and Transparency: We process your data legally, fairly, and with complete transparency about what data we collect and how we use it.
Purpose Limitation: We only collect personal data for specified, explicit, and legitimate purposes related to providing fashion products and services.
Data Minimization: We limit our data collection to what is necessary for the purposes of our fashion content and services.
Accuracy: We take reasonable steps to ensure personal data is accurate and kept up-to-date.
Storage Limitation: We retain personal data only for as long as necessary for the purposes we collected it.
Integrity and Confidentiality: We implement appropriate technical and organizational measures to protect personal data against unauthorized or unlawful processing and accidental loss.
Accountability: We take responsibility for complying with GDPR principles and can demonstrate this compliance.

What Personal Data We Collect

Types of Data Collected

When you visit our fashion platform, we may collect several types of information:

Identity Data: Name and username when you register to access information about our seasonal collections.
Contact Data: Email address and phone number for account verification and order communications.
Technical Data: IP address, browser type, device information, and operating system when you browse our style guides.
Profile Data: Your fashion preferences, size information, style interests, and wishlist items.
Usage Data: Information about how you use our website, including which fashion articles you view, time spent on pages, and features used.
Transaction Data: Payment details, billing address, purchase history if you purchase products from our store.
Communication Data: Content of emails or messages sent to us regarding our products or services.

Legal Basis for Processing Personal Data

Under GDPR, we must have a lawful basis for processing personal data. We rely on the following legal grounds:

Consent

Where you have given explicit consent for us to process your personal data for specific purposes, such as:

Sending you our fashion newsletter
Processing your registration for our style quizzes or surveys
Using non-essential cookies on our website

Contractual Necessity

When processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract, such as:

Managing your account registration
Processing transactions and fulfilling orders
Providing customer service related to your purchases

Legitimate Interests

When processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, such as:

Improving and personalizing our fashion content
Ensuring the security of our website
Analyzing how users interact with our product offerings

Legal Obligation

When processing is necessary for compliance with a legal obligation to which we are subject.

Under GDPR, you have several important rights regarding your personal data:

Right to Be Informed

You have the right to know what personal data we collect, how we use it, how long we keep it, and who we share it with. This Privacy Notice fulfills that right.

Right of Access

You have the right to request a copy of the personal data we hold about you and information about how we process it.

Right to Rectification

You have the right to have inaccurate personal data corrected or incomplete data completed.

Right to Erasure (Right to Be Forgotten)

In certain circumstances, you have the right to request the deletion of your personal data.

Right to Restrict Processing

In certain circumstances, you have the right to request that we restrict the processing of your personal data.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.

Right to Object

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.

Rights Related to Automated Decision Making and Profiling

You have rights related to automated decision making and profiling. However, TrendyX does not currently make decisions based solely on automated processing that would produce legal or similarly significant effects.

How to Exercise Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month, as required by the GDPR. To help us process your request efficiently, please include:

Your name and contact details
The specific right you wish to exercise
Any information to help us locate your data

Data Protection Measures

As highlighted by Inventorysource, ensuring robust data protection is a fundamental requirement of GDPR compliance. We have implemented comprehensive security measures, including:

Encryption and Anonymization

We use encryption and anonymization where possible to protect customer data and minimize risks in the event of unauthorized access, particularly for sensitive information like payment details.

Access Controls

We limit data access to only those employees who need it for their roles, reducing exposure to sensitive information. Our systems implement strict permission controls to enforce these limitations.

Regular Security Audits

We conduct frequent audits to identify and address vulnerabilities, ensuring our systems are continuously compliant with data privacy regulations.

External Links and Third-Party Content

External Links

Our website may contain links to third-party websites or services. According to Reddit discussions on GDPR compliance, you don’t need to concern yourself with how the sites you link to implement GDPR. However, we try to ensure we don’t link to any non-compliant sites out of courtesy for our visitors.

When you click on links to other websites, we encourage you to read their privacy policies as they may differ from ours. We cannot be responsible for other websites’ content or privacy practices.

Embedded Content

For embedded content like videos or social media features in our lifestyle articles, we implement cookie consent mechanisms that inform you about potential third-party cookies and seek your permission before loading such content.

In accordance with GDPR requirements, we obtain your informed consent before setting non-essential cookies on your device. When you first visit TrendyX, you’ll see a cookie consent banner that allows you to:

Accept all cookies
Reject non-essential cookies
Customize your preferences

For more detailed information about our use of cookies, please visit our Cookie Policy.

Data Retention

We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including:

Providing our fashion products and services
Meeting legal, accounting, or reporting requirements
Resolving disputes or enforcing our agreements

Different types of personal data may be kept for different periods. When determining how long to keep personal data, we consider:

The amount, nature, and sensitivity of the data
The potential risk of harm from unauthorized use or disclosure
The purposes for which we process the data
Whether we can achieve those purposes through other means

International Data Transfers

TrendyX is based in [Your Country]. If we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the European Commission
Adequacy decisions for countries providing adequate protection
Binding Corporate Rules for transfers within our corporate group

Data Breach Procedures

In the event of a personal data breach that poses a risk to your rights and freedoms, we will:

Notify the relevant supervisory authority within 72 hours of becoming aware of the breach
Inform affected individuals without undue delay
Document the breach and our response
Take measures to mitigate potential adverse effects

As noted by Inventorysource, businesses must report breaches involving personal data to the Data Protection Authority within 72 hours.

Third-Party Services and Processors

We may use third-party services to help operate our fashion website and provide our services. These third parties may have access to your personal data only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Our third-party processors include:

Payment processors for secure transaction handling
Shipping and fulfillment services
Email marketing platforms
Analytics services
Customer support systems

We ensure all our third-party processors are GDPR-compliant and have appropriate data processing agreements in place.

Our Compliance Process

To ensure ongoing GDPR compliance, we follow these steps:

Regular Data Audits

We periodically review all personal data we collect, process, and store to ensure we maintain only what’s necessary and for legitimate purposes.

Staff Training

Our team members receive regular training on data protection principles, secure data handling practices, and GDPR requirements.

Privacy by Design

We implement privacy by design principles in all our business processes, ensuring data protection considerations are integrated from the earliest stage of product and service development.

Documentation

We maintain comprehensive records of our data processing activities, including purpose, categories of data subjects and personal data, recipients, transfers, retention periods, and security measures.

We may update this GDPR Disclosure from time to time to reflect changes in our practices or regulatory requirements. We will notify you of any significant changes through:

Updating the “Last Updated” date at the top of this page
Placing a notice on our homepage
Sending an email to registered users (for significant changes)

What is GDPR and why does it matter for a fashion website?

GDPR stands for General Data Protection Regulation, a comprehensive privacy law that protects EU citizens’ personal data. Even though TrendyX may be based outside the EU, GDPR applies to us whenever we offer services to or collect data from individuals in the EU. It matters because it ensures we handle your personal data responsibly when you shop with us or browse our fashion collections.

What personal data does TrendyX collect?

We collect information like your name, email address, shipping address, IP address, and browsing behavior when you visit our fashion platform. If you create an account or make a purchase, we also store your account details and order history. We use this data to provide you with fashion products and services, improve our offerings, and personalize your experience.

Does TrendyX need my consent to process my data?

It depends on the purpose. We need your explicit consent for certain activities like sending marketing emails about fashion trends or setting non-essential cookies. For other purposes, we may process your data based on legitimate interests (like website security), contractual necessity (when you place an order), or legal obligations.

How long does TrendyX keep my personal data?

We retain your data only as long as necessary for the purposes we collected it. For example, account information is kept while your account remains active, while order information is kept to comply with tax laws. You can request deletion of your data at any time.

Can I access, correct, or delete my personal data?

Yes, you have the right to request access to your personal data, correct inaccurate data, and request deletion of your data in certain circumstances. Simply contact us at [email protected] to exercise these rights.

How does TrendyX protect my personal data?

We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, regular security assessments, and staff training. We regularly review and update our security practices to ensure your data remains protected.

Does TrendyX share my data with third parties?

We share data with trusted service providers who help us operate our website and deliver our services. These providers are bound by strict data processing agreements and must handle your data according to our instructions. We do not sell your personal data to third parties.

What if there is a data breach?

In the unlikely event of a data breach that might pose a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and inform affected individuals without undue delay. We will also take immediate steps to address the breach and minimize potential harm.

What about fashion website analytics and marketing?

We use analytics tools to understand how visitors use our fashion website and improve our offerings. For marketing purposes, we will only send you promotional materials with your explicit consent, and you can withdraw this consent at any time.

How can I file a complaint about data protection at TrendyX?

If you have concerns about how we handle your personal data, please contact us first at [email protected]. If you’re not satisfied with our response, you have the right to lodge a complaint with a supervisory authority in your country of residence or place of work.

Resources for Further Information

To learn more about GDPR and data protection, you may find these external resources helpful:

Contact Information

If you have any questions about our GDPR compliance or how we handle your personal data, please don’t hesitate to contact us:

TrendyX
Email: [email protected]
Address: [Your Company Address]
Phone: [Your Phone Number]

Conclusion

At TrendyX, we are committed to protecting your privacy and complying with GDPR. We see these regulations not just as legal requirements but as an opportunity to demonstrate our commitment to respecting your privacy while providing you with the latest fashion trends and lifestyle products.

By using our services, you acknowledge that you have read and understood this GDPR Disclosure. However, this document is not intended to replace our detailed Privacy Policy, which provides more comprehensive information about our data processing activities.

Thank you for trusting TrendyX with your personal data as we strive to deliver the best fashion and lifestyle experience possible.

Citations:

Answer from Perplexity: pplx.ai/share